Ya know, when I look back at my lifelong love affair with comics one memory surfaces time and again: I was working at a radio syndicator at 1700 Broadway, and I befriended several staffers of DC Comics and Mad Magazine, which occupied the same building. Despite the fact that they were unquestionably a wholly owned Warners subsidiary, there was a sense of life, and spirit, of art and commerce peacefully co-existing and a distinct lack of the douche chills that had become common of my expereiences in the music industry, which had become a dreary corporate mockery of itself.
Obviously, times have changed.
Marvel, for instance, seems to be hell-bent on turning comics into a love-letter to New York's sleaziest power brokers.
We know all about the Spider-Man/Mayor Bloomberg abomination, which - just as the dust was beginning to settle and people were moving on from the horrific sloppy wordkiss to hizzoner, Marvel re-released the NY Daily News free insert to retail, with a $3.99 cover price!
Obviously, the less said about Spider-Man: Turn Off the Dark, the better.
And then there's Thor, actually a great start to the summer superhero movie season.
So why did Marvel feel the need to promote it by having douchewang bankers at the New York Stock Exchange sound yesterday's closing bell with Mjolnirs, and a goofy-ass Hemsorth stand-in in a Thor costume that wouldn't look out of place at Comic-Con?
Do you realize how hard it is to make cool stuff embarrassing? How difficult it is to strip the excitement from a film many have waited decades to see? To reduce characters that are the modern-day equivalent of classical mythology (or in this instance, a character who is modernized classical mythology) into nothing more than disposable 7-11 Big Gulp cups?
Thor is a fun movie.
Marvel's ongoing celebration of the worst that New York has to offer is an ugly trend, and as a lifelong New Yorker and comics fan, I urge Marvel - whose presence here has traditionally helped to make New York the special place that it is - to exercise a teeny bit more taste than this in the future.