Marvel Goes Day-and-Date With Digital Comics
Marvel Comics has announced that they are going to make all of their digital comics offerings available in both formats - at retailers and via the Marvel Comics app - on the date of their release. The initiative will begin with the release of the upcoming Avenging Spider-Man #1, and roll out the rest of their releases on a staggered schedule, timed to coincide with the launch of new story lines and line-wide events.
A little over two months ago, Brian Michael Bendis and others at Marvel publicly condemned rival publisher DC, accusing them of effectively putting the final nail in the Direct Market coffin with the announcement that they would be offering their 'New 52' titles day-and-date digitally. At the time, Marvel was just beginning to emerge from a bafflingly backwards strategy aimed at postponing the transition to digital and placating retailers.
For a time, there was a mandate that no Marvel title would be released digitally until at least six months after it went to retail, and in 2010 the publisher released just a single title in both formats on the same date - Invincible Iron Man Annual #1, making the bizarre decision to charge more for the digital version, a decision that many concluded was designed to fail, and to prove that day-and-date simply couldn't work.
In any case, the future marches forward, and day-and-date is now a reality from both of the 'Big Two' publishers. Marvel will be offering free digital codes in copies of several of their titles as the day-and-date initiative rolls out, in the hopes of simultaneously spreading the word about the program and keeping customers buying physical copies at their local comic stores.