David E. Kelley's Wonder Woman pilot has officially been rejected by NBC. Was it the costume? The logo? The script?

There were an awful lot of reasons to give this one a pass, beginning with the idea of Kelley turning his Ally McBeal sensibilities to a proud and mighty woman warrior, but what actually killed this deal, that only yesterday was being reported as all but in the bag?

From EW:

NBC isn’t saying for now but scuttlebutt reveals the pilot earned mixed reviews at test screenings. And then there was all the online blow back about the costume – which seemed to de-emphasize the patriotism and play up the comic’s Greek mythology. Ultimately, the wardrobe department went back to the drawing board but that didn’t seem to save the project.